Small and Midsize Enterprise Digital Marketing
Have you noticed that most of the marketing advice is focusing on big brands with a big budget? Learning from them is a great advantage, but if you are startups, small, and mid-sized businesses, it's very different.
This article helps you to create a practical "real world" strategy that enables you to review all digital marketing activities available for small to medium businesses (SMEs or SMBs). It shows you what digital marketing plan you need to prioritize to save time and money. This cover organic search, social media marketing and audience retargeting.
The organic search also is known as "natural search" is an unpaid or low-cost promotion technique. This method was base on the relevance to the user's search query, links, domain authority, and other organic ranking factors.
Social Media Marketing
Social media marketing is the process of using social media platforms - Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat to connect with your audience to drive user engagement and sharing. This involves creating content, engaging to your followers, analyzing results, and running social media advertisements.
Retargeting is cost-effective paid techniques to help re-engage customers you lost. The methods we can use to do that is Facebook and Google Ads. Unlike typical banner ads, retargeting ads are a form of online targeting advertising and are served to people who have already visited your website like a lead or customer.